Michael Jackson Almost Takes Down Internet
27 Jun
Tragic news broke Thursday afternoon as Michael Jackson was pronounced dead at UCLA Medical Center in Los Angeles. Jackson left many fans heart broken across the globe as he took a great deal of talent and mystery to the grave. He almost took something else with him as well, the Internet.
Twitter had to temporarily shut down their search results, saved searches and trending topics to mitigate a full-blown site failure. This isn’t uncommon for the micro-blogging site. Twitter has been known to be very unstable during breaking news like the Hudson River plane crash and the Iranian conflict. “We saw over twice the normal tweets per second the moment the story broke as people shared their grief and memories,” Twitter co-founder Biz Stone told The Associated Press via e-mail.
AT&T said they set a new record for most text messages being sent over their network. In the minutes following Jackson’s death AT&T subscribers were sending 4,000,000 text messages per minute at its peak, they also said call volume was up 10% during that same time. AT&T went on to say that the spike in volume from Jackson’s death was even greater than during the September 11th terrorist attacks in New York City. This is an unfair comparison by AT&T because their customer base significantly increased thanks to the Apple iPhone in the past three years and mergers. In 2001 AT&T wireless had about 20 million subscribers, in the first quarter of 2009 they had just under 80 million.
Internet giant Google was also crippled by the breaking news. The security software that protects Google from hackers thought it was under attack with so many queries coming in. Those on Google News had to enter a ‘CAPTCHA’ code to prove they were real users and not bot. Google also began displaying ‘malware’ alerts for users trying to search for breaking news on Jackson. Search queries spiked around 2pm Pacific time, skyrocketed by 3pm, and finally leveled off by 8pm. The majority of Thursday’s hot trends related to Jackson’s death, Google said. Google provided this chart showing queries about Michael Jackson on Thursday.

Facebook unsurprisingly dominated the social media spread of Michael Jackson’s death with its 300+ million user base. The saturation of networks is best shown on this chart. (Look at that spike for Facebook!!!!)

Yahoo.com had a record setting day as well. Yahoo News had 16.4 million unique visitors, breaking the 15.1 million record set on Election Day 2008.
This event will likely continue to be studied for months to come. I’m waiting to see information released on the stress placed on Google’s server farms and Internet hubs worldwide that funnel traffic in places like Chicago, New York City, Atlanta and Dallas. Sure trend analysis like the graph’s above are nice, but I would like to see some technical break down of the event.




Michael Jackson is my favorite pop artist ever since i was a child. He is truly the King of Pop and i am saddened by this news.
great post! How about an article on cellular phone jammers
Michael Jackson will be the greatest pop singer in the whole world. Everyone will miss him.
I really miss Michael Jackson. He is truly the greatest pop singer of the century. Farewell king of pop..
there is no doubt that Michael Jackson is the best ever pop music artist of the Centruy*”-
i will really miss the King of Pop. michael jackson is truly the best pop artist in this lifetime.“.