
Google Inc. is one of those companies that makes you wish you would have listened to Uncle Jeff when he told you he knew of a sure fire hot start-up. Ever wonder how it all came to be? Here is a short and painless history lesson.
1995
- Larry Page and Sergey Brin meet at Stanford. (Larry, 22, a U Michigan grad, is considering the school; Sergey, 21, is assigned to show him around.) According to some accounts, they disagree about most everything during this first meeting.
1996
- Larry and Sergey, now Stanford computer science grad students, begin collaborating on a search engine called BackRub.
- BackRub operates on Stanford servers for more than a year — eventually taking up too much bandwidth to suit the university.
1997
- Larry and Sergey decide that the BackRub search engine needs a new name. After some brainstorming, they go with Google — a play on the word “googol,” a mathematical term for the number represented by the numeral 1 followed by 100 zeros. The use of the term reflects their mission to organize a seemingly infinite amount of information on the web.
1998
August
- Sun co-founder Andy Bechtolsheim writes a check for $100,000 to an entity that doesn’t exist yet: a company called Google Inc.
September
- Google sets up workspace in Susan Wojcicki’s garage at 232 Santa Margarita, Menlo Park.
- Google files for incorporation in California on September 4. Shortly thereafter, Larry and Sergey open a bank account in the newly-established company’s name and deposit Andy Bechtolsheim’s check.
- Larry and Sergey hire Craig Silverstein as their first employee; he’s a fellow computer science grad student at Stanford.
December
- “PC Magazine” reports that Google “has an uncanny knack for returning extremely relevant results” and recognizes us as the search engine of choice in the Top 100 Web Sites for 1998.
2003
September
2005
February
Source: Google Inc.
Google is the dominant force on the Internet, especially when it comes to search engines. They now have nearly 60% of the market share when it comes to search engines, that is a commanding stance. Here you will find a graphic showing their stock price from the time they went public in 2004.
It may have all of your e-mail (Gmail), your appointments (Google Calendar) and even your last known location (Google Latitude). It may know what you’re watching (YouTube) and whom you are calling. It may have transcripts of your telephone messages (Google Voice).
It may hold your photos in Picasa Web Albums, which includes face-recognition technology that can automatically identify you and your friends in new photos. And through Google Books, it may know what books you’ve read, what you annotated and how long you spent reading. (Computer World)
Literally, if you used many of the popular Google owned web tools, Google could provide one amazingly accurate and scary profile on you. How Google uses personal information is guided by three “bedrock principles,” says Peter Fleischer, the company’s global privacy counsel. “We don’t sell it. We don’t collect it without permission. We don’t use it to serve ads without permission.” But what constitutes “personal information” has not been universally agreed upon. So what you may see as private information, Google may not.
Does this mean you should shut off your Gmail, cancel your Orkut and flush your G1 cell phone down the toilet? Hardly. Google continues operations on the basis of trust, similar to another data giant like Facebook. People know their data is being archived and stored on Googles servers but they trust the corporation will make the correct ethical decision. However, not all are so trusting. Google received a lot of criticism over its toolbar that integrates in your web browser. It’s not just a convenient way to search the web, it reports your surfing habits which Google shares to third party companies and clients. However, none of the data is linked to personally identifiable information about the user.
Bob Cringely of PBS says this about what Google is up to, “The answer is pretty simple. Google intends to take over most of the functions of existing fixed networks in our lives, notably telephone and cable television.”
I think Mr. Cringely is a little far fetched and paranoid. Google’s entire business model flows around packets, bits and bytes being shot from A to B. Their life blood, their very foundation of success is their computing power and server capacity. Investments in such technology in crucial areas that provide the best chance at un-interruptible power seems quite logical.
Is Google preparing a global take over? Not likely. But it will be very interesting to watch them grow and progress in the next few years.