British Airways FTW!!!
21 Mar
British Airways is in the midst of a strike by its crew members causing major havoc for the major airline . Just in case you are still in the dark, here is a short passage from the Sydney Morning Herald on the current situation.
British Airways cabin crew enter the final stage of a three-day strike Monday, in a dispute over planned changes to pay and conditions that has caused travel misery for thousands of passengers.
After a weekend marked by fierce disagreement over the strike’s effects between the airline and the Unite union, which represents its 12,000 cabin crew, the workers staged a final day of industrial action.
And unless a solution is found to the standoff over attempts by loss-making BA to downgrade its employees’ pay and perks packages, among the most lucrative in the industry, the staff will walk out again for four days from March 27.
Now the chief executive of British Airways, Willie Walsh, came out on YouTube expressing his stance on the strike. Now what made this move such a great one for British Airways? Let me explain…
People have great bull sh** detectors built-in. We as people are not stupid and can read people and situations quite well. Genuine thoughts and feelings come through and people can sense that. British Airways could have just issued an official statement and left it at that . Howver, it would have been carefully crafted by the BA public relations office and consumers would have just ignored it after the first sentence or two, and not given one thought to British Airways stance. People would have said,”Well they must be doing something unfair to their employees, they are scared to even address head on?!”
Instead of this approach BA came out with a YouTube video showing chief executive Willie Walsh standing in a casual office setting. No script, no carefully worded sentences. The video showed Willie’s stance and what the companies feelings are towards the situation. People want to interact and feel personally connected with their brands. This is a great example of British Airways personally connecting with their consumers and critics during a rough time.
Great move British Airways, great move.
















