Privacy; A Generational Split
15 Jul
A report published I read this week really surprised me, or did it?! When I think about Internet privacy I imagine my parents who are too afraid to use Facebook or do heavy amounts of online banking or shopping. They don’t have any kind of presence on the Internet, and they want to keep it that way. However, some new research has led to some intriguing results.
Mary Madden and Aaron Smith of Pew Internet and American Life Project published a very interesting report, Reputation Management and Social Media, that really put my mind into a spin.
- 44% of young adult Internet users say they take steps to limit the amount of information available about them, compared to 33% of users ages 30 to 49 and 25% of those ages 50 to 64.
- 71% of younger social networking site users actively change their privacy settings to limit what they share with others online, compared to 55% of those 50 to 64.
- 41% have removed their names from photos of them posted by others, compared to just 18% of those 50 to 64.
So what does this say about the state of privacy? I believe the younger generation is more willing to share their life online and engage in socialmedia. However, they want to know their in control of the information. They want the say in what is streamed out, and what is not. Rightfully so I might add. A larger portion of the younger generation have an online presence because it truly is “norm” for them. So even the privacy conscious feel compelled to be on these social platforms; however they really take note of their privacy trying their best to lock it down tight.

Older generations are either with it, or they are completely against it. If they feel okay with having their information online, they are generally very “open” type people. They have nothing to hide and don’t fear what others may know about them. These types of people are much less likely to be overly concerned about privacy. They don’t change privacy settings and they don’t un-tag photos of themselves. Those in the older generation didn’t grow up with it so they could take it or leave it, it’s not viewed as a “necessity”, like it is to some of our younger generation. In essence, the adopters of technology in the old generation are truly comfortable with having their indentity online.
These reasons are why Mary and Aaron received the results they did. I wouldn’t call them overly surprising, but more so highlighting the generational divide in technology adoption and the varying principles between the two.










