So much attention is given to new media and websites like YouTube, Hulu and Ustream. Nielsen, the leading ratings company, released a report putting things back in perspective. The numbers of mobile video viewers has risen, time spent watching videos online has jumped, but television still overwhelmingly dominates as the medium of choice.
2008
116 Million Internet video viewers averaging 2 hours per month.
9 Million mobile phone subscribers (viewing hours not rated)
2009
131 Million Internet video viewers averaging 3 hours per month
13 Million mobile phone subscribers averaging 3.5 hours per month
Each statistic is quite a substantial upward trend. Many logical factors can explain the increases. Video capable mobile devices like the Blackberry Storm and iPhone are becoming more widespread. I’ve personally
noticed this trend first hand. Being the tech geek I am, in high school (2000-2004) I was one of very few kids who toted a ‘smart phone’. Most of my friends had your typical Motorola flip phone or Nokia candy bar. Now it seems all my friends and younger kids I know own Blackberry’s, iPhone’s and Sidekicks. This shift towards mobile convergence devices is being fed by the Internet and affinity to social networks like Facebook, MySpace and Twitter.
Internet viewing hours will continue to rise as President Obama pushes for nationwide broadband access and Hulu and YouTube continue to get more mainstream press. A perfect example is the Discovery Channel show ‘Mythbusters’. Earlier this year they had a ‘YouTube’ episode with user-generated content and myths. Take a look at this graph about YouTube’s hit count comparing April 2008 vs. April 2009.

264,710,806 in 2008… up to 440,273,651 in 2009. That’s nearly double the amount of hits in a year.
All these statistics are fine and good, but now lets unveil the ‘big momma’ in video viewing.

Television still overwhelmingly dominates as the medium of choice. Respondents report viewing over 153 hours of video on the television each month.
I can stream movies on Hulu via my laptop and watch YouTube on my iPhone. However, neither option beats watching a Blu-Ray movie on my 46″ 1080p television! Comfort still beats convenience, at least right now.